Phuket's southern tip, where the island stops being a resort strip and goes back to being a place people live. Rawai faces east into a shallow, boat-crowded bay you don't swim in — you come here to eat, and specifically to buy your own fish off a stall and pay someone across the road to cook it. Nai Harn, ten minutes over the hill on the west side, is the swimming half: a short, steep-sided crescent backed by a working monastery and a lagoon, with almost no development on the sand because the temple owns the land behind it. In between sit Promthep Cape, Ya Nui, Ao Sane and the island's densest cluster of expat kitchens, muay thai gyms and long-stay condos.
Who it's for: Anyone who wants to eat seriously well in Phuket without driving to the Old Town — this is the only beach neighbourhood on the island with real Michelin Guide presence, including a Bib Gourmand. Swimmers and families, who get Nai Harn's short protected bay instead of Karon's rip-current lottery. Snorkellers, who get Ya Nui and Ao Sane within two kilometres. Long-stayers, digital nomads and fighters: the muay thai and MMA gym scene here is the island's biggest, and the supermarkets, laundries and cafés exist for residents rather than for tourists.