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서울 (Seoul)

Jongno & Bukchon

The six-century old town: two royal palaces, the Confucian ancestral shrine, a hillside of 1930s hanok, and a 1905 market — all within about twenty minutes' walk of each other, with Bugaksan and Inwangsan rising directly behind. Ceremonial and orderly by day around Gwanghwamun; scruffy, loud and cheap by night around Jongno 3-ga.

Who it's for: First-time Seoul visitors — this is the one district you cannot skip. History, architecture and palace people. Walkers, since almost everything here is on foot. Anyone who wants both the most refined and the cheapest eating in the city within a few blocks.

Things to know

  • Bukchon's core hanok lanes ('Red Zone', around Bukchon-ro 11-gil) are legally closed to tourists outside 10:00–17:00, with a ₩100,000 fine, enforced since March 2025. Residents and their guests are exempt. Plan Bukchon for late morning.
  • The palaces close on different days, which is the single most useful piece of planning here: Gyeongbokgung closes Tuesdays, Changdeokgung and Jongmyo close Mondays. Never plan Gyeongbokgung on a Tuesday.
  • Wearing rented hanbok gets you into all four palaces free. Rental shops cluster around Anguk Station and along Samcheong-ro at roughly ₩15,000–30,000 for 2–4 hours, which more than pays for itself if you do two palaces.
  • Changdeokgung's Huwon (Secret Garden) is guided-entry only, capped at 100 people per session, with half the places released online six days ahead. This is the one thing in Jongno that genuinely needs booking.
  • Google Maps walking and transit directions do not work properly anywhere in Korea — national security law blocks map-data export. Download Naver Map or KakaoMap before you arrive; both are free and in English and both give subway exit numbers.
  • Gwangjang Market stalls must post their prices following the 2025 overcharging crackdown. Read the posted price and confirm the portion before ordering, and carry ₩30,000–50,000 in cash — many stalls are cash-preferred.
  • Anguk Station (Line 3) is the single most useful station in the neighborhood: exit 1 for Bukchon and MMCA, exit 3 for Café Onion and Fritz, exit 6 for Insadong. Jongno 3-ga (Lines 1/3/5) covers Ikseon-dong, Insadong's south end and the pojangmacha street.
  • Nobody tips, anywhere — not restaurants, not taxis. You usually pay at a counter on the way out rather than at the table, and many tables have a call button; press it rather than waving.
  • The area immediately around Jongno 3-ga Station is central Seoul's historic gay district as well as its main street-tent drinking strip. Worth knowing rather than discovering by surprise.
  • This is a walking neighborhood with real hills. Bukchon, Samcheong-dong and the city wall trail all climb; the palace courtyards have no shade at all, which in July and August is genuinely punishing.